Celebrity Endorsements: An Examination of Gender and Consumers’ Attitudes
Year of publication: |
2008
|
---|---|
Authors: | Klaus, Nathan ; Bailey, Ainsworth Anthony |
Published in: |
American Journal of Business. - Emerald Group Publishing. - Vol. 23.2008, 2, p. 53-61
|
Publisher: |
Emerald Group Publishing |
Subject: | Attitudes | Celebrity endorsements | Gender effects |
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