Employing the conceptual framework of play themes, this study examined and reported the product categories that presented branded entertainment the most, the different types and features of branded entertainment, and how various play themes were incorporated in branded entertainment in the...

Business Process Reengineering (BPR) is the radical, cross-functional redesign of the operating practices used by organizations to achieve certain outcomes. While BPR has received considerable attention from practitioners and consultants, there has been little empirical research published on...

Few studies have explored the direct influence of social networking websites (SNWs), and to the best of our knowledge, none have examined the indirect influence of SNWs on users and how that indirect influence leads to word-of-mouth related behaviors in SNWs. This study employs the theoretical...

There has been a paradigm shift in businessÕ approach with respect to environmental responsibility. This change has resulted in a realization that profitability, consumer acceptance, and competitiveness can be advanced by pursuing sustainable initiatives in business practice. Sustainable...

There has been a paradigm shift in businessÕ approach with respect to environmental responsibility. This change has resulted in a realization that profitability, consumer acceptance, and competitiveness can be advanced by pursuing sustainable initiatives in business practice. Sustainable...

Business Process Reengineering (BPR) is the radical, cross-functional redesign of the standard operating practices used by organizations to produce or achieve certain outcomes. BPR has received considerable attention from practitioners and consultants. However, the academic literature is...

Employing the conceptual framework of play themes, this study examined and reported the product categories that presented branded entertainment the most, the different types and features of branded entertainment, and how various play themes were incorporated in branded entertainment in the...

Few studies have explored the direct influence of social networking websites (SNWs), and to the best of our knowledge, none have examined the indirect influence of SNWs on users and how that indirect influence leads to word-of-mouth related behaviors in SNWs. This study employs the theoretical...

Business Process Reengineering (BPR) is the radical, cross-functional redesign of the standard operating practices used by organizations to produce or achieve certain outcomes. BPR has received considerable attention from practitioners and consultants. However, the academic literature is...