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Antecedents of consumer animosity and the role of product involvement on purchase intentions
Park, Ji Eun
;
Yoon, Sung-Joon
- In:
American Journal of Business
32
(
2017
)
1
,
pp. 42-57
Lisrel 8.80 to assess the proposed model. Findings The results offer evidence that consumer
ethnocentrism
and susceptibility …
Persistent link: https://www.econbiz.de/10014668414
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