Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework
Year of publication: |
2022
|
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Authors: | Chakraborty, Debarun ; Siddiqui, Aaliyah ; Siddiqui, Mujahid ; Alatawi, Fatmah Mohmmad H. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-16
|
Subject: | Ayurveda products | Customer belief: buying behaviour | Ethnocentrism | Product attribute | SOBC Model |
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