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Optimal advertising signals in the Florida citrus industry : a research application
Hochman, Eithan; Regev, Uri; Ward, Ronald W. - In: American journal of agricultural economics 56 (1974) 4, pp. 697-705
Persistent link: https://www.econbiz.de/10002869250
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Optimal allocation of genering advertising budgets
McClelland, Edward L.; Polopolus, Leo; Myers, Lester H. - In: American journal of agricultural economics 53 (1971) 4, pp. 565-572
Persistent link: https://www.econbiz.de/10002389885
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Producer returns from increased milk advertising
Thompson, Stanley R.; Eiler, Doyle A. - In: American journal of agricultural economics 57 (1975) 3, pp. 505-508
Persistent link: https://www.econbiz.de/10002910500
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Revisiting the Dorfman-Steiner static advertising theorem : an application to the processed grapefruit industry
Ward, Ronald W. - In: American journal of agricultural economics 57 (1975) 3, pp. 500-504
Persistent link: https://www.econbiz.de/10002968038