Notwithstanding the research attention given to the implementation of lean practices, particularly in the developed countries, its adoption in the furniture industry in emerging economies is not promising and confined to a handful of studies only. The purpose of this study is to examine the...

The present paper presents the methodology and the main results of a quantitative study applied on a sample of 1010 respondents, in the Romanian banking industry. The aim of the study was to research the customer level of loyalty toward Romanian organizations acting in the retail banking sector....

The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was...