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Corporate Social Responsibility in the Context of Financial Crisis: A Comparison between Romania and Lithuania

Zaharia, Rodica Milena; Grundey, Dainora - In: Amfiteatru Economic Journal 13 (2011) 29, pp. 195-206

The paper aims to identify the link between the corporate social responsibility (CSR) and the recent financial crisis, and to determine the main features of the companies’ responsible behavior during this period. This inquiry follows the pattern of a descriptive study and will concentrate on...

Persistent link: https://www.econbiz.de/10011724741

Setting Fair Prices – Fundamental Principle Of Sustainable Marketing

Cătoiu, Iacob; Vrânceanu, Diana Maria; Filip, Alina - In: Amfiteatru Economic Journal 12 (2010) 27, pp. 115-128

In commercial area, the price has a major importance, being frequently considered among the main criteria used in buying decision process. Price fairness derives from equity theory and it is focused on assuring in a transaction a reasonable report between the customer’s sacrifice and the value...

Persistent link: https://www.econbiz.de/10011724716

Partnership in Social Marketing Programs. Socially Responsible Companies and Non-Profit Organizations' Engagement in Solving Society's Problems

Şerban, Corina - In: Amfiteatru Economic Journal 13 (2011) 29, pp. 104-116

The development of social marketing, as an important area of analysis and research, has opened up multiple opportunities for organizations to engage in society’s problems. Whether we talk about non-profit organizations engaged in health or environmental programs or private companies willing to...

Persistent link: https://www.econbiz.de/10011724736

The Social Responsibility of Retailers through the Eyes of Students of a Commerce Faculty – a Qualitative Approach

Tigu, Gabriela; Tuclea, Claudia-Elena; Vrânceanu, … - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 73-87

Retailers' social responsibility is treated in the literature in association with such topics as trade justice, ethics, or fairness. The concept can be defined according to various dimensions, involving characteristics such as quality products, price fairness, honesty, and ethical interactions...

Persistent link: https://www.econbiz.de/10011724841

Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives

Sitnikov, Catalina Soriana; Vasilescu, Laura; Ogarcă, Radu - In: Amfiteatru Economic Journal 17 (2015) 40, pp. 909-926

strategy, oriented towards competitive advantage. The model is based on the correlation that can be established among the … generic strategies of competitive advantage, the variables of extended marketing mix (7Ps) and the green marketing strategy … strategy and its role in promoting the environmental benefits of products. …

Persistent link: https://www.econbiz.de/10011724982

Responsible Consumption – Source of Competitive Advantages and Solution for Tourist Protection

Epura, Gheorghe; Tescațiu, Bianca; Todor, Raluca Dania; … - In: Amfiteatru Economic Journal 19 (2017) 45, pp. 447-462

industry to apply the principles of sustainable development and to follow a strategy of responsible consumption. Their efforts … can increase the tourist safety and can contribute to a proper strategy defining, if they are implemented in an adequate …

Persistent link: https://www.econbiz.de/10011725108

Stakeholders' perception regarding sustainable universities

Pop, Nicolae; Todea, Steluta; Partenie, Cristina-Veronica; … - In: Amfiteatru Economic Journal 22 (2020) 54, pp. 330-345

validated, which was confirmed. A qualitative research based on a focus group among academia and management counterbalanced the …

Persistent link: https://www.econbiz.de/10014461898

The impact of innovative commercial technologies on students' behaviour of an economic university

Anghel, Laurentiu-Dan; Vrânceanu, Diana Maria; Filip, Alina - In: Amfiteatru Economic Journal 17 (2015) 39, pp. 600-614

highlights the influence of innovative commercial technologies on store image and loyalty of buyers. …

Persistent link: https://www.econbiz.de/10011724962

Strategic Directions for the Bucharest Strategy and City Brand

Ţapardel, Ana-Claudia; Alexe, Florin-Alexandru - In: Amfiteatru Economic Journal 14 (2012) Special No. 6, pp. 720-737

sustained process of reform, but also a drive to modernise and perfect management within the public sector. These aspects are … necessary in elaborating a strategy and in accumulating a dossier of best practices, in order to implement successfully the … strategic planning process and the branding strategy in the local communities of Romania. …

Persistent link: https://www.econbiz.de/10011724795

Corporate Social Responsibility in Romanian Companies – between Perceptions and Reality

Obrad, Ciprian; Petcu, Dalia; Gherheş, Vasile; Suciu, Sorin - In: Amfiteatru Economic Journal 13 (2011) 29, pp. 43-55

Starting with the premise that corporate social responsibility is a major factor for lasting development in a global economic society, this article sets forth an analysis of the realities and tendencies within the Romanian CSR. The present article offers the analysis done after the research of...

Persistent link: https://www.econbiz.de/10011724732

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