Bacila, Mihai-Florin; Pop, Marcel Ciprian; Scridon, … - In: Amfiteatru Economic Journal 16 (2014) 37, pp. 841-856
As the number of prospective students decreases and competition intensifies, student satisfaction should be a core element of the universities' marketing strategy. Students' satisfaction is influenced by the degree to which higher education institutions meet or exceed their expectations. Higher...