Ahmed, Rizwan Raheem; Zaidi, Erum Zahoor; Kazmi, Syed … - In: Amfiteatru economic : an economic and business research … 25 (2023) 62, pp. 265-282
The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 respondents were collected through structured...
