The article explores the complex relationships between the natural environment , tourist transport and sustainable tourism development. In order to research the impact of natural resources on tourism activity, on the one hand, and the influences of tourism on the environment, on the other hand,...

The mechanisms developed at the European level through the Green Deal, to achieve the assumed decarbonization process, are facing major challenges to reach climate neutrality of the EU in a clean and circular economy by 2050. The purpose of this study is to investigate the hypothesis of the...

The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...

Globalization determines the economic environment to identify new development models that harmoniously integrate the modern digital economy with corporate social responsibility for sustainable development. The aim of the research was to discover the main ways to increase corporate social...

The main aim of the study is to examine the differences in the use of the marketing tools in the management of small and medium-sized enterprises in the Visegrád Group (V4) countries. The research was carried out via questionnaires, which were distributed to small and medium-sized firms in...