Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues … competitive advantage by managing environmental variables and by developing and implementing green marketing strategies …. Considering the importance and impact of green marketing, by using theoretical concepts and defining a set of research directions …

marketing initiatives, the ability to communicate online current and past Corporate Sustainability (CS) actions (substantive …The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted … approach and to evaluate the impact of the sustainability strategies implemented on their financial performance. The research …

The main aim of the study is to examine the differences in the use of the marketing tools in the management of small … tools of the marketing mix. These tools are used to a minimal extent in construction and services. Proactive tools of the … marketing mix are mostly used in transportation and retailing, and the least in manufacturing, construction, tourism, and other …