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The impact of artificial intelligence use on the e-commerce in Romania
Micu, Adrian; Micu, Angela-Eliza; Geru, Marius; … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 137-154
This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...
Persistent link: https://www.econbiz.de/10012821261
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E-tourism and tourism serices consumer protection
Nedelea, Alexandru; Bălan, Alina - In: Amfiteatru economic : an economic and business research … 12 (2010) 28, pp. 492-503
Persistent link: https://www.econbiz.de/10008688673
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The risk perception for consumer segments in e-commerce and its implication for the marketing strategy
Pelău, Corina; Bena, Irina - In: Amfiteatru economic : an economic and business research … 12 (2010) 28, pp. 373-387
Persistent link: https://www.econbiz.de/10008688702
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Auto-reglementarea comerţului electronic din România - posibilă soluţie pentru limitarea e-fraudelor
Mărunţelu, Irina - In: Amfiteatru economic : an economic and business research … 10 (2008) 23, pp. 142-148
Persistent link: https://www.econbiz.de/10008649035
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Analysis components of the digital consumer behavior in Romania
Onete, Cristian Bogdan; Teodorescu, Ioana; Vasile, Viorel - In: Amfiteatru economic : an economic and business research … 18 (2016) 43, pp. 654-662
between consumer digital Romania and its decision to purchase products or services on the Internet has not been sufficiently … in Romania. Therefore a documentary study was carried out with statistic data regarding the volume and the number of … transactions of the online shopping in Romania during 2010-2014, the type of products and services that Romanians are searching the …
Persistent link: https://www.econbiz.de/10011840845
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Best practices regarding the use of electronic environment for Romanian tourism development
Maiorescu, Irina; Negrea, Mihai Teodor; Popescu, Dorin … - In: Amfiteatru economic : an economic and business research … 18 (2016) 42, pp. 474-486
environment for sustainable development of tourism in Romania. Traditional tourism - implying at all stages specialized human …
Persistent link: https://www.econbiz.de/10011841882
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A contemporaneous statistical note on E-Commerce adoption in Romania : based SMEs
Cazabat, Gerard; Paraschiv, Dorel Mihai; Călin, Adrian … - In: Amfiteatru economic : an economic and business research … 21 (2019) 50, pp. 177-193
among the most effective measures for intensifying E-commerce activity in Romania. …
Persistent link: https://www.econbiz.de/10011979833
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Methodology to evaluate the quality of public services
Popescu, Cătălin; Cucu, Tatiana; Ion-Boussier, Luminiţa - In: Amfiteatru economic : an economic and business research … 11 (2009) 26, pp. 260-269
Persistent link: https://www.econbiz.de/10008666644
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Consumers` attitude towards consumer protection in the digital single market, as reflected by European barometers
Pleşea, Doru Alexandru; Maiorescu, Irina; Alice, Cîrstea - In: Amfiteatru economic : an economic and business research … 16 (2014) 36, pp. 563-577
Persistent link: https://www.econbiz.de/10010394051
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Artificial intelligence in electronic commerce : basic chatbots and consumer journey
Nichifor, Eliza; Trifan, Adrian; Nechifor, Elena Mihaela - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 87-101
Acceptance Model. In this sense, ten online stores in Romania were studied, selected according to the number of users, the …
Persistent link: https://www.econbiz.de/10012821256