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This paper clarifies disparities in tourism demand of some chosen UNESCO destinations in the Czech Republic, which is located in Central Europe. The Czech Republic, despite its relatively small area, is an important destination for cultural tourism ‒ a large number of unique cultural and other...
Persistent link: https://www.econbiz.de/10014474900
This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it have in the decision making process of...
Persistent link: https://www.econbiz.de/10011833678
possibility of implementing it in Romania. In order to achieve these objectives, the research was conducted using analysis of … research, having as interviewees, experts from the airline industry and from tourism organizations in Romania. …
Persistent link: https://www.econbiz.de/10014474871
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Many tourism destinations have enacted and implemented laws to protect residents as consumers that are relevance to tourists as consumers. In literature, consumer protection is not explicitly considered and analyzed in the area of destination competitiveness by research ers. This research...
Persistent link: https://www.econbiz.de/10011795511
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Sustainability implies the extension of companies’ classic relations outside the economic sphere, leading to the necessity of justification and legitimisation of the actions performed by them and being a premise for organic growth, a concept known as smart growth. This means creating more...
Persistent link: https://www.econbiz.de/10011824807
There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of...
Persistent link: https://www.econbiz.de/10012035518
The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 respondents were collected through structured...
Persistent link: https://www.econbiz.de/10014464214