Pop, Nicolae; Todea, Steluta; Partenie, Cristina-Veronica; … - In: Amfiteatru economic : an economic and business research … 22 (2020) 54, pp. 330-345
literature review; determining the main groups of stakeholders of the university and classifying them tridimensional; researching … three main stakeholders' categories, in the authors' opinion. A quantitative marketing research was undertaken on two main … stakeholders' categories: students, and representatives of the business environment that are part of the Alumni Association of the …