Chebeň, Juraj; Lančarič, Drahoslav; Savov, Radovan; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 855-871
been conducted on developing the link between sustainability and marketing strategy and moreover, only a few empirical … between marketing strategy and sustainability from the perspective of enterprises in Slovakia. The authors have used binary … philosophy of sustainability when organization defines a marketing strategy and implements it into corporate strategy. Based on …