Migrant entrepreneurship represents a topic of a high societal and academic significance. For a host country, immigrant entrepreneurs' endeavours are, in many cases, an under-utilized lever for local and regional economic revival. Based on a complex field research carried out between July 2017...

Despite the growing attention that is being paid to sustainability in the literature, little empirical research has been conducted on developing the link between sustainability and marketing strategy and moreover, only a few empirical studies have investigated this issue in Central and Eastern...

Advertising in our days is moving to the social media since consumers are spending more and more time on such platforms that offer very customized information for each user. Facebook, for example, is trying to bring each person the most meaningful content, which means the advertising is...

Crowdfunding has recently gained ground as an alternative financing means, particularly for start-ups and risky enterprises. We hereby analyse Romanian and South Korean students' intentions to use crowdfunding in their future ventures. Using PLS-SEM (N=441), we first investigated the influence...

The main objective of this research is to test the IoT model of acceptance technologies (the Internet of Things) among the economics students from Romania. The Internet of Things refers to the interconnection between different devices via the Internet. Through this interconnection, the...

Many researches and practical experiences clearly indicate the existence of a strong relationship between entrepreneurial activities and the business environment in which these activities are initiated. Although this topic has been quite ignored until the late twentieth century, a lot of studies...

The nowadays accounting information user profile became more sophisticated and the financial reports face new challenges in accomplishing process to meet users’ needs. The purpose of financial reports is to provide useful information to users. According to International Accounting Standards...

The market for ideas" is placed by scholars and commoners between literary metaphors and catchy paraphrases. However, economics and political science, in addition to the sciences of cognition and communication, have at least something to say about the concept. The marketplaces of ideas entail a...

The economic-social and technological dynamism, the changes produced in the natural environment force the society to change the attitude and the behavior towards the environment by developing the ecological awareness, a process that must materialize in a behavior of acquisition, purchase and...

The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...