The knowledge economy promotes the use of information and communication technology and highly skilled labour on a large scale. The past decades have witnessed a continuous fall in the importance of unskilled sectors and a rise in skilled sectors combined with the emphasis on skills and...

The growing purchasing power and unique purchase behaviours of Generation Z have captivated the attention of academics, marketers, and researchers, who are keen to understand the nuances of this cohort's consumption patterns. While current studies focus on factors influencing consumer choices,...