The advent of new technologies has generated a series of mutations in the dynamics and structure of production and consumption at both global and tourism destinations level, increasing competition manifested on the tourist market, prompting efforts (concerns) from tourism service providers to...

Sustainability has become one of the constant concerns of active participants in the food chain: producers, traders, consumers, and regulators. The paper aims to identify consumers' perceptions of the use of sustainable food packaging, in an exploratory survey of a sample of 280 respondents,...

The growing purchasing power and unique purchase behaviours of Generation Z have captivated the attention of academics, marketers, and researchers, who are keen to understand the nuances of this cohort's consumption patterns. While current studies focus on factors influencing consumer choices,...

The use of Internet of Things devices (IoT) by individuals in their homes has led to new opportunities for companies, to adapt their products, services and offers, based on the user profile. At the same time, these new services involve the reinterpretation of existing requirements regarding data...

The paper analyzes the impact of some decisional factors that shape telework in Romanian enterprises. These factors give us an image at macro and micro levels on the influences and changes that manifest themselves on the behavior of Romanian managers who, during the COVID-19 pandemic, were...

This paper analyzes aspects specific to the influence of the COVID-19 pandemic on the working population in Romania, from the perspective of heavy work investment. Issues related to workload, overwork, work engagement, workaholism and performance in work were considered. A survey based research...

The purpose of this paper is to investigate the impact of the use of Artificial Intelligence in retail on buying and consumer behavior, better understanding how consumers perceive Artificial Intelligence on the path to the Next Normal. The consumer-technology partnership is confirming the...

The development of artificial intelligence is one of the main paradigms of the contemporary society, which will radically change the existence of individuals and our society and it will have important effects on the economy. The use of artificial intelligence in the daily work of individuals and...

This study aims to empirically cover the impact of the use of artificial intelligence through chatbots on online retail in terms of content implemented in the communication process. The presented research brings a contribution to the specialized literature by analyzing the perceived utility and...

This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...