While sales promotion has been around for a long time, its role and importance in marketing communications programs have increased in recent years. A number of factors have led to the increase in sales promotion. Among them are the growing power of retailers, declining brand loyalty,...

Market orientation is an important strategic orientation that contributes to company performance. However, in today's competitive environment, rather than focusing on just market orientation, there is a need for a strategic mix of strategic orientations that will strengthen it and contribute to...

Banks find an opportunity to provide several services without time and place limitation by means of internet one of the most important technological developments. But the fact that many bank customers haven’t preferred internet banking yet due to the different reasons increases the...

In this study, the effect of marketing expenses on stock returns has been studied. According to the generally accepted accounting principles, marketing expenses are a kind of cost and are presented in income statements as an operating expense. On the other hand, in addition to this view, new...

Developments occurring in marina business in our country in recent years, increase in number of marinas and binding capacities increase the competition between the establishments and they apply several methods for holding their existing customers and for establishing long term relations....

“Socializing†environments has created an important and critical potential power in virtual world. Recent trends in this field are social networking sites such as MySpace, Facebook, Twitter etc. Social networking sites are a very huge marketing environment. This marketing environment...

As is known, for both of the goods and services, the most determining characteristic of customer loyalty is permanency. Consumers evaluate the service of a company by making a cost-benefit analysis before they become the regular customers of the company. This study aims to investigate both...

SMEs have some problems about not only the management and qualified human resources but also marketing and finance. Actually, the interface of these two problems is also the main reason of many others. The aim of this study is to determine marketing and financial problems and interface of these...

The aim of the study is to evaluate how effective are the destinations placed in movies in destination choice decisions of students. Rapid growth in the number of movie-goers offers marketers to place products in movies as an alternative promotion tool. Sites, studios, hotels, residences and...