CONSUMERSíATTITUDES TOWARD SALES PROMOTIONS ANDPERCEIVED BENEFITS
Year of publication: |
2004
|
---|---|
Authors: | Oyman, Mine |
Published in: |
Anadolu University Journal of Social Sciences. - İktisadi ve İdari Bilimler Fakültesi. - Vol. 4.2004, 1, p. 55-76
|
Publisher: |
İktisadi ve İdari Bilimler Fakültesi |
Subject: | Sales Promotion | Attitude | Perceive | Hedonic | Utilitarian | Benefits |
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