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Managing brand extension via licensing: an investigation into the high-end fashion industry
Colucci, Mariachiara; Montaguti, Elisa; Lago, Umberto - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 129-137
Persistent link: https://www.econbiz.de/10003735963
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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika; Carlson, Jeffrey R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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Special issue on brand equity
In: International journal of research in marketing : IJRM ; … 10 (1993) 1, pp. 9-104
Persistent link: https://www.econbiz.de/10001140013
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Homogeneity and heterogeneity in stochastic models of brand choice behavior
Givon, Moshe - In: International journal of research in marketing : IJRM ; … 2 (1985) 4, pp. 263-272
Persistent link: https://www.econbiz.de/10001041178
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Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
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Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann; Huber, Joel - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
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Political ideology and brand attachment
Chan, Eugene Y.; Ilicic, Jasmina - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 630-646
Persistent link: https://www.econbiz.de/10012152470
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Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.; Zhang, Yufei; Calantone, Roger J. - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
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Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
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Estimating time-varying parameters in brand choice models : a semiparametric approach
Guhl, Daniel; Baumgartner, Bernhard; Kneib, Thomas; … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 394-414
Persistent link: https://www.econbiz.de/10011943226