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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Baltic journal of management"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Geuens, Maggie"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schmitt, Bernd"
~person:"Verhoef, Peter C."
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
32
Belgien
6
Belgium
6
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Brand
4
Jugendliche
4
Markenartikel
4
Youth
4
Advertising
3
Advertising effects
3
Beziehungsmarketing
3
Cultural identity
3
Emotion
3
Globalisierung
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Relationship marketing
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Social psychology
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Sozialpsychologie
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Werbewirkung
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Freizeit
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Innovation
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International marketing
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Internationales Marketing
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Author
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Geuens, Maggie
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schmitt, Bernd
Verhoef, Peter C.
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
Diallo, Mbaye Fall
6
Pandelaere, Mario
6
Christodoulides, George
5
Cliquet, Gérard
5
De Bock, Tine
5
Faultrier, Brigitte de
5
Kenning, Peter
5
Magnusson, Peter
5
Brengman, Malaika
4
Carpenter, Jason M.
4
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Hoffmann, Stefan
4
Kim, Jungkeun
4
Michaelidou, Nina
4
Swoboda, Bernhard
4
Weijters, Bert
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Aiking, Harry
3
Babin, Barry J.
3
Barbarossa, Camilla
3
Barnes, Bradley R.
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Boer, Johannes de
3
Boulay, Jacques
3
Deli-Gray, Zsuzsa
3
Drolet, Aimee
3
Feenstra, Florence
3
Hota, Monali
3
Kim, Hye-yŏng
3
Kim, Youn-kyung
3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
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Analyzing the cultural diversity of consumers in the global marketplace
Baltic journal of management
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of retail & distribution management
International marketing review
Marketing and multicultural diversity
Marketing letters : a journal of research in marketing
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
43
Journal of retailing and consumer services
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Psychology & marketing
6
Journal of marketing communications
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
International journal of consumer studies
3
Brand management ; Vol. 1
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of service management
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Brand management ; Vol. 3
1
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ECONIS (ZBW)
32
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1
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
2
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
3
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
4
A new measure of
brand
personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
5
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen
;
Faseur, Tine
;
Geuens, Maggie
-
2010
Persistent link: https://www.econbiz.de/10008821774
Saved in:
6
Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking
Kim, Seo Young
;
Schmitt, Bernd
;
Magnenat-Thalmann, Nadia
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012016690
Saved in:
7
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
8
Advertising and country-of-origin images as sources of
brand
equity and the moderating role of
brand
typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
9
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of
brand
success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
10
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
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