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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Baltic journal of management"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Geuens, Maggie"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schmitt, Bernd"
~person:"Verhoef, Peter C."
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
13
Brand image
3
Brand management
3
Globalisierung
3
Globalization
3
Markenführung
3
Markenimage
3
Advertising effects
2
Asia
2
Asien
2
Cultural identity
2
International marketing
2
Internationales Marketing
2
Kulturelle Identität
2
Welt
2
Werbewirkung
2
World
2
Acculturation
1
Advertising
1
Anthropomorphism
1
Associative Network Theory
1
Automotive industry
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Beziehungsmarketing
1
Brand
1
Brand equity
1
Brand familiarity
1
Brand origin
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Brand placement
1
Business ethics
1
Cluster analysis
1
Clusteranalyse
1
Competence
1
Conjoint analysis
1
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Consumer ethnocentrism
1
Consumer robots
1
Corporate Social Responsibility
1
Corporate social responsibility
1
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Aufsatz in Zeitschrift
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13
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Geuens, Maggie
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schmitt, Bernd
Verhoef, Peter C.
Magnusson, Peter
5
Christodoulides, George
4
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Hoffmann, Stefan
4
Kim, Jungkeun
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Aiking, Harry
3
Barnes, Bradley R.
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Boer, Johannes de
3
Drolet, Aimee
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Michaelidou, Nina
3
Paas, Leonard J.
3
Røpke, Inge
3
Seo, Yuri
3
Septianto, Felix
3
Shukla, Paurav
3
Tam, Leona
3
Tanusondjaja, Arry
3
Wang, Cheng Lu
3
Welsch, Heinz
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Ahuvia, Aaron
2
Asche, Frank
2
Aspara, Jaakko
2
Axsen, Jonn
2
Babin, Barry J.
2
Bagozzi, Richard P.
2
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Analyzing the cultural diversity of consumers in the global marketplace
Baltic journal of management
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
Marketing letters : a journal of research in marketing
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
43
Journal of retailing and consumer services
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Psychology & marketing
6
Journal of marketing communications
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
International journal of consumer studies
3
International journal of retail & distribution management
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of service management
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Cogent business & management
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
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All
ECONIS (ZBW)
13
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1
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13
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date (oldest first)
1
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
2
Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking
Kim, Seo Young
;
Schmitt, Bernd
;
Magnenat-Thalmann, Nadia
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012016690
Saved in:
3
Advertising and country-of-origin images as sources of
brand
equity and the moderating role of
brand
typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
4
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of
brand
success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
5
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
6
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
7
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
Saved in:
8
Special issue on Asian markets and consumers
Schmitt, Bernd
(
contributor
)
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-409
Persistent link: https://www.econbiz.de/10011312245
Saved in:
9
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
10
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
1
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