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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Brand management ; Vol. 3"
~person:"Arnould, Eric J."
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Cultural identity"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Cultural identity
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Werbewirkung
Consumer behaviour
2
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Arnould, Eric J.
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
McCarthy, Michael S.
3
Milberg, Sandra J.
2
Park, C. Whan
2
Alcántara-Pilar, Juan Miguel
1
Barbarossa, Camilla
1
Barrio-García, Salvador del
1
Beckmann, Suzanne C.
1
Bhat, Sobodh
1
Boush, David M.
1
Bridges, Sheri
1
Crespo-Almendros, Esmeralda
1
Danbury, Annie
1
Devlin, James F.
1
Gwozdz, Wencke
1
Han, Jin K.
1
Heath, Timothy B.
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Jiménez, Nadia
1
Kim, Chung K.
1
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Lawson, Robert
1
Loken, Barbara
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Mady, Tarek T.
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Manrai, Ajay K.
1
Manrai, Lalita A.
1
McKechnie, Sally
1
Milberg, Sandra
1
Moons, Ingrid
1
Mortimer, Kathleen
1
Nijssen, E. J.
1
Norris, Donald G.
1
Palazzo, Maria
1
Porcu, Lucia
1
Reddy, Srinivas K.
1
Ruth, Julie A.
1
San-Martín, Sonia
1
Sattler, Henrik
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Analyzing the cultural diversity of consumers in the global marketplace
Brand management ; Vol. 3
Legends in consumer behavior
12
Consumer behavior analysis : (a) rational approach to consumer choice
4
Cross-cultural and critical perspectives on brands
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Measuring and managing brands
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Beyond sustainability
2
Brand management ; Vol. 2
2
Consumer culture theory
2
Country of origin effect : looking back and moving forward
2
Cutting edge international research
2
Electronic retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
The why of consumption : contemporary perspectives on consumer motives, goals and desires
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : defining the field
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Customer Experience : Forum Dienstleistungsmanagement
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
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Communication strategies for
brand
extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
2
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
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