Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~person:"Arnould, Eric J."
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Cultural identity"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 28 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Retail trade
Werbewirkung
Consumer behaviour
4
Advertising planning
2
Comparison
2
Italien
2
Italy
2
Target group
2
Vergleich
2
Werbeplanung
2
Zielgruppe
2
Age group
1
Alcohol consumption
1
Alkoholkonsum
1
Altersgruppe
1
Belgien
1
Belgium
1
Children
1
Denmark
1
Dänemark
1
Electric vehicle
1
Elektrofahrzeug
1
France
1
Frankreich
1
Gender
1
Germany
1
Geschlecht
1
Gesundheitsrisiko
1
Health risk
1
Jugendliche
1
Kinder
1
Personalisierung
1
Personalization
1
Product labelling
1
USA
1
United States
1
Warenkennzeichnung
1
Youth
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Reprint
Sammlung
Aufsatz im Buch
4
Language
All
English
4
Author
All
Arnould, Eric J.
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Alcántara-Pilar, Juan Miguel
1
Barbarossa, Camilla
1
Barrio-García, Salvador del
1
Beckmann, Suzanne C.
1
Crespo-Almendros, Esmeralda
1
Danbury, Annie
1
Dens, Nathalie
1
Gwozdz, Wencke
1
Jiménez, Nadia
1
Krengel, Martin
1
Langner, Tobias
1
Mady, Tarek T.
1
Manrai, Ajay K.
1
Manrai, Lalita A.
1
Mau, Gunnar
1
Moons, Ingrid
1
Mortimer, Kathleen
1
Mueller, Barbara
1
Okazaki, Shintaro
1
Palazzo, Maria
1
Pevny, Alexandra
1
Porcu, Lucia
1
Purnawirawan, Nathalia
1
San-Martín, Sonia
1
Siano, Alfonso
1
Steffen, Celina
1
Steinmann, Sascha
1
Terlutter, Ralf
1
Waiguny, Martin K. J.
1
more ...
less ...
Published in...
All
Analyzing the cultural diversity of consumers in the global marketplace
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Legends in consumer behavior
12
Consumer behavior analysis : (a) rational approach to consumer choice
4
Cross-cultural and critical perspectives on brands
3
Measuring and managing brands
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand management ; Vol. 2
2
Consumer culture theory
2
Country of origin effect : looking back and moving forward
2
Cutting edge international research
2
Electronic retailing
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
The why of consumption : contemporary perspectives on consumer motives, goals and desires
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Beyond sustainability
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : defining the field
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
E-business : state of the art of ICT based challenges and solutions
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
2
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
Saved in:
3
The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
Saved in:
4
The impact of health warnings on children's consumption decisions
Mau, Gunnar
;
Steffen, Celina
;
Schramm-Klein, Hanna
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 93-103)
.
2012
Persistent link: https://www.econbiz.de/10009748171
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
