//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"Legends in consumer behavior"
~isPartOf:"Theoretische Fundierung und praktische Relevanz der Handelsforschung"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Ermer, Beatrice"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Messe"
~subject:"Retail trade"
~subject:"Veranstaltungswirtschaft"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Reprint"
~type_genre:"Sammlung"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 33 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Messe
Retail trade
Veranstaltungswirtschaft
Werbewirkung
Consumer behaviour
17
Russell W. Belk
10
Event marketing
3
Event-Marketing
3
Theorie
3
Theory
3
Bibliometrics
2
Bibliometrie
2
Germany
2
Materialism
2
Materialismus
2
National culture
2
Nationalkultur
2
Perception
2
Trade fair
2
Wahrnehmung
2
Belgien
1
Belgium
1
Bias
1
Brand
1
Brand management
1
Children
1
Comparison
1
Confidence
1
Denmark
1
Dänemark
1
Economic history
1
Eigentum
1
Einzelhandel
1
Electric vehicle
1
Elektrofahrzeug
1
Estimation
1
Event sector
1
Forecasting model
1
Geschenk
1
Gifts
1
more ...
less ...
Type of publication
All
Book / Working Paper
12
Article
6
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Reprint
Sammlung
Systematic review
Collection of articles of several authors
12
Collection of articles written by one author
12
Sammelwerk
12
Aufsatz im Buch
6
Übersichtsarbeit
1
more ...
less ...
Language
All
English
13
German
5
Author
All
Belk, Russell W.
Diehl, Sandra
Ermer, Beatrice
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
40
Holbrook, Morris B.
14
Jacoby, Jacob
9
Bettman, James R.
7
Christensen, Glenn L.
2
Kirchgeorg, Manfred
2
Addis, Michela
1
Alba, Joseph W.
1
Alcántara-Pilar, Juan Miguel
1
Askegaard, Søren
1
Baal, Sebastian van
1
Barbarossa, Camilla
1
Barrio-García, Salvador del
1
Bartl, Christopher
1
Beckmann, Suzanne C.
1
Benkenstein, Martin
1
Berthon, Pierre R.
1
Bonsu, Samuel K.
1
Boztuğ, Yasemin
1
Bradshaw, Alan
1
Brinberg, David
1
Bruhn, Manfred
1
Buck, Meera J.
1
Carmon, Ziv
1
Chakravarti, Dipankar
1
Costa, Janeen Arnold
1
Craig, C. S.
1
Crespo-Almendros, Esmeralda
1
Curth, Susanne
1
Dahl, Darren W.
1
Danbury, Annie
1
Drengner, Jan
1
Drolet, Aimee Leigh
1
Escalas, Jennifer Edson
1
Galak, Jeff
1
Gardner, Meryl P.
1
Gedenk, Karen
1
more ...
less ...
Published in...
All
Analyzing the cultural diversity of consumers in the global marketplace
Customer Experience : Forum Dienstleistungsmanagement
Legends in consumer behavior
Theoretische Fundierung und praktische Relevanz der Handelsforschung
Consumer behavior analysis : (a) rational approach to consumer choice
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Measuring and managing brands
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Beyond sustainability
2
Brand management ; Vol. 2
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Cutting edge international research
2
Electronic retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
E-business : state of the art of ICT based challenges and solutions
1
Edition Sigma
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
11
-
18
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Globalism and consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383781
Saved in:
12
Historical and cultural approaches to consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383792
Saved in:
13
Consumer sense of self and identity
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383814
Saved in:
14
Materialism and consumer culture : questioning what matters in life
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383817
Saved in:
15
An alternative approach : re-enchanting consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383854
Saved in:
16
Early work : situations, symbolism, and critiquing the dominant paradigm
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383863
Saved in:
17
Konsumentenreaktionen auf eine Sortimentsreduktion
Rudolph, Thomas
;
Kotouc, Alexander Johannes
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 169-192)
.
2007
Persistent link: https://www.econbiz.de/10003468094
Saved in:
18
Der Pro-Veränderungsbias in der Akzeptanzforschung technologischer Innovationen : eine Erklärungsgröße für Fehlprognosen?
Gröppel-Klein, Andrea
;
Königstorfer, Jörg
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 617-641)
.
2007
Persistent link: https://www.econbiz.de/10003468620
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->