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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Econometric Institute research papers"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Defever, Christine"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Verhoef, Peter C."
~subject:"Decision"
~subject:"Entscheidung"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Theory"
~subject:"Viral marketing"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Econometric Institute research papers
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
ERIM report series research in management
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ECONIS (ZBW)
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On combining revealed and stated preferences to forecast customer behavior : three case studies
Verhoef, Peter C.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001644170
Saved in:
2
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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3
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
4
The impact of associative advertising on personal values and behavior
Defever, Christine
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802892
Saved in:
5
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
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