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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Defever, Christine"
~person:"Grohmann, Bianca"
~person:"Hoffmann, Stefan"
~person:"Janssens, Kim"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Maes, Ann"
~person:"Pelsmacker, Patrick de"
~person:"Røpke, Inge"
~person:"Schillewaert, Niels"
~person:"Van Den Heuvel, Milan"
~person:"Van den Poel, Dirk"
~person:"Verbeke, Wim"
~person:"Verhelst, Benjamin"
~person:"Welsch, Heinz"
~subject:"Befragung"
~subject:"Belgien"
~subject:"Entscheidungstheorie"
~subject:"Food"
~subject:"IT-gestütztes Marketing"
~subject:"Konsumentenverhalten"
~subject:"Lebensmittelkonsum"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Nachhaltige Entwicklung"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Befragung
Belgien
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Food
IT-gestütztes Marketing
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Relationship marketing
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42
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Defever, Christine
Grohmann, Bianca
Hoffmann, Stefan
Janssens, Kim
Laroche, Michel
Loureiro, Sandra Maria Correia
Maes, Ann
Pelsmacker, Patrick de
Røpke, Inge
Schillewaert, Niels
Van Den Heuvel, Milan
Van den Poel, Dirk
Verbeke, Wim
Verhelst, Benjamin
Welsch, Heinz
Geuens, Maggie
13
Vermeir, Iris
12
Van Kenhove, Patrick
8
Muehling, Darrel D.
6
De Bock, Tine
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Pandelaere, Mario
5
Rana, Nripendra P.
5
Schultz, Don E.
5
Simintiras, Antonis C.
5
Um, Nam-Hyun
5
Dahlén, Micael
4
De Chernatony, Leslie
4
Drennan, Judy
4
Kim, Soojung
4
Lowe, Ben
4
Mitchell, Vincent-Wayne
4
Pentina, Iryna
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Sharma, Piyush
4
Aiking, Harry
3
Amos, Clinton
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Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Boer, Johannes de
3
Brown, Mark
3
Buil, Isabel
3
Canniford, Robin
3
Delgado-Ballester, Elena
3
Dodoo, Naa Amponsah
3
Gorton, Matthew
3
Guèvremont, Amélie
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
European journal of marketing : EJM
Journal of marketing communications
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
34
Journal of retailing and consumer services
12
Journal of business ethics : JOBE
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
The journal of brand management : an international journal
6
Wirtschaftswissenschaftliche Diskussionspapiere / V
6
International journal of consumer studies
5
Journal of promotion management : JPM
5
Psychology & marketing
5
Dresdner Beiträge zur Betriebswirtschaftslehre
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of food products marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Business & society
2
European journal of marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agribusiness : an internat. journal
1
American journal of business : applying research to practice ; AJB
1
Baltic journal of management
1
Central European review of economics and management : CEREM
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ECONIS (ZBW)
42
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42
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1
The effect of
brand
design on
brand
gender perceptions and
brand
preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
2
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
3
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
4
Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
Saved in:
5
Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
Saved in:
6
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
Saved in:
7
The dynamics of willingness to consume
Røpke, Inge
- In:
Ecological economics : the transdisciplinary journal of …
28
(
1999
)
3
,
pp. 399-420
Persistent link: https://www.econbiz.de/10001394557
Saved in:
8
Liquid wealth heterogeneity, asymmetric consumption dynamics, and myopic loss aversion
Van Den Heuvel, Milan
;
Vandermarliere, Benjamin
; …
-
2019
Persistent link: https://www.econbiz.de/10012020166
Saved in:
9
Participatory systems mapping for sustainable consumption : discussion of a method promoting systemic insights
Sedlacko, Michal
;
Martinuzzi, André
;
Røpke, Inge
; …
- In:
Ecological economics : the transdisciplinary journal of …
106
(
2014
),
pp. 33-43
Persistent link: https://www.econbiz.de/10010493711
Saved in:
10
Can good news be bad? : the role of
brand
communication strategy and
brand
commitment in the announcement of product improvements
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 352-365
Persistent link: https://www.econbiz.de/10010423016
Saved in:
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