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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"De Chernatony, Leslie"
~person:"Defever, Christine"
~person:"Janssens, Kim"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Maes, Ann"
~person:"Pelsmacker, Patrick de"
~person:"Roper, Stuart"
~person:"Schillewaert, Niels"
~person:"Van Den Heuvel, Milan"
~person:"Van Kerckhove, Anneleen"
~person:"Van den Poel, Dirk"
~person:"Verbeke, Wim"
~person:"Verhelst, Benjamin"
~subject:"Befragung"
~subject:"Belgien"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"Food"
~subject:"IT-gestütztes Marketing"
~subject:"Konsumentenverhalten"
~subject:"Lebensmittelkonsum"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Nachhaltige Entwicklung"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Befragung
Belgien
Entscheidung
Entscheidungstheorie
Food
IT-gestütztes Marketing
Konsumentenverhalten
Lebensmittelkonsum
Market segmentation
Marktsegmentierung
Mode
Nachhaltige Entwicklung
Relationship marketing
Viral marketing
Consumer behaviour
32
Brand management
8
Markenführung
8
Beziehungsmarketing
7
Brand image
7
Markenimage
7
Brand
6
Markenartikel
5
Belgium
4
Lebensmittel
4
Brand equity
3
Branding
3
Cognition
3
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3
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Schätzung
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Theorie
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3
Advertising effects
2
Brand extension
2
Brand names
2
Computer-assisted marketing
2
Consumption theory
2
Food consumption
2
Interview
2
Konsumtheorie
2
Luxury goods
2
Luxusgüter
2
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2
Market research
2
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Book / Working Paper
23
Article
10
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Graue Literatur
Arbeitspapier
25
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25
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23
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Language
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English
33
Author
All
De Chernatony, Leslie
Defever, Christine
Janssens, Kim
Laroche, Michel
Loureiro, Sandra Maria Correia
Maes, Ann
Pelsmacker, Patrick de
Roper, Stuart
Schillewaert, Niels
Van Den Heuvel, Milan
Van Kerckhove, Anneleen
Van den Poel, Dirk
Verbeke, Wim
Verhelst, Benjamin
Geuens, Maggie
13
Vermeir, Iris
12
Van Kenhove, Patrick
8
De Bock, Tine
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Pandelaere, Mario
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Hoffmann, Stefan
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Aiking, Harry
3
Boer, Johannes de
3
Buil, Isabel
3
Canniford, Robin
3
Drennan, Judy
3
Gorton, Matthew
3
Grohmann, Bianca
3
Li, Tongzhe
3
Lowe, Ben
3
Mai, Robert
3
Messer, Kent D.
3
Palmeira, Mauricio
3
Roy, Rajat
3
Røpke, Inge
3
Spence, Mark T.
3
Welsch, Heinz
3
Woisetschläger, David
3
Wright, Malcolm
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
European journal of marketing : EJM
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
38
Journal of retailing and consumer services
12
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
The journal of brand management : an international journal
6
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
The journal of product & brand management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of food products marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of consumer marketing
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agribusiness : an internat. journal
1
Baltic journal of management
1
Central European review of economics and management : CEREM
1
Cogent business & management
1
Decision support systems : DSS ; the international journal
1
Electronic commerce research
1
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
1
Energy policy
1
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ECONIS (ZBW)
33
Showing
1
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33
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1
Exploring consumer
brand
name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
2
Consumers' self-congruence with a "Liked"
brand
: cognitive network influence and
brand
outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
Saved in:
4
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
Saved in:
5
Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
Saved in:
6
B2B service
brand
identity and
brand
performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
8
Can buy me love : how mating cues influence single men's interest in high-status consumer goods
Janssens, Kim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003854179
Saved in:
9
Predicting home-appliance acquisition sequences : Markov/Markov for discrimination and survival analysis for modeling sequential information in NPTB models
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003417260
Saved in:
10
Involvement on attitude-decision consistency in a memory-based decision context
Van Kerckhove, Anneleen
;
Vermeir, Iris
;
Geuens, Maggie
-
2009
Persistent link: https://www.econbiz.de/10003936788
Saved in:
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