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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Defever, Christine"
~person:"Grohmann, Bianca"
~person:"Hoffmann, Stefan"
~person:"Janssens, Kim"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Maes, Ann"
~person:"Messer, Kent D."
~person:"Pelsmacker, Patrick de"
~person:"Røpke, Inge"
~person:"Schillewaert, Niels"
~person:"Spence, Mark T."
~person:"Van Den Heuvel, Milan"
~person:"Van den Poel, Dirk"
~person:"Verbeke, Wim"
~person:"Verhelst, Benjamin"
~person:"Welsch, Heinz"
~subject:"Befragung"
~subject:"Belgien"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"Food"
~subject:"IT-gestütztes Marketing"
~subject:"Konsumentenverhalten"
~subject:"Lebensmittelkonsum"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Nachhaltige Entwicklung"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Befragung
Belgien
Entscheidung
Entscheidungstheorie
Food
IT-gestütztes Marketing
Konsumentenverhalten
Lebensmittelkonsum
Market segmentation
Marktsegmentierung
Mode
Nachhaltige Entwicklung
Relationship marketing
Viral marketing
Consumer behaviour
42
Beziehungsmarketing
5
Sustainable development
5
Theorie
5
Theory
5
Belgium
4
Brand image
4
Brand management
4
Experiment
4
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4
Markenimage
4
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3
Brand
3
Cognition
3
Consumption theory
3
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3
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Jugendliche
3
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Lebensmittel
3
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3
Markenartikel
3
Private consumption
3
Privater Konsum
3
Quality of life
3
Satisfaction
3
Schätzung
3
Social values
3
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3
Umweltbewusstsein
3
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22
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20
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Graue Literatur
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22
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English
42
Author
All
Defever, Christine
Grohmann, Bianca
Hoffmann, Stefan
Janssens, Kim
Laroche, Michel
Loureiro, Sandra Maria Correia
Maes, Ann
Messer, Kent D.
Pelsmacker, Patrick de
Røpke, Inge
Schillewaert, Niels
Spence, Mark T.
Van Den Heuvel, Milan
Van den Poel, Dirk
Verbeke, Wim
Verhelst, Benjamin
Welsch, Heinz
Geuens, Maggie
13
Vermeir, Iris
12
Van Kenhove, Patrick
8
De Bock, Tine
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Pandelaere, Mario
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
De Chernatony, Leslie
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Aiking, Harry
3
Boer, Johannes de
3
Buil, Isabel
3
Canniford, Robin
3
Drennan, Judy
3
Gorton, Matthew
3
Li, Tongzhe
3
Lowe, Ben
3
Mai, Robert
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Van Kerckhove, Anneleen
3
Woisetschläger, David
3
Wright, Malcolm
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
European journal of marketing : EJM
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
34
Journal of retailing and consumer services
12
Journal of business ethics : JOBE
8
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
The journal of brand management : an international journal
6
Wirtschaftswissenschaftliche Diskussionspapiere / V
6
Applied economics
5
Food policy : economics planning and politics of food and agriculture
5
International journal of consumer studies
5
Journal of promotion management : JPM
5
Dresdner Beiträge zur Betriebswirtschaftslehre
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Agricultural and resource economics review : ARER
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of food products marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Applied economic perspectives and policy
2
Business & society
2
European journal of marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing theory and practice
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
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ECONIS (ZBW)
42
Showing
1
-
10
of
42
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date (newest first)
date (oldest first)
1
The effect of
brand
design on
brand
gender perceptions and
brand
preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
2
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
3
How
brand
loyal shoppers respond to three different
brand
discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
4
Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
Saved in:
5
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
Saved in:
6
Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
Saved in:
7
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
8
Can buy me love : how mating cues influence single men's interest in high-status consumer goods
Janssens, Kim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003854179
Saved in:
9
Predicting home-appliance acquisition sequences : Markov/Markov for discrimination and survival analysis for modeling sequential information in NPTB models
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003417260
Saved in:
10
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
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