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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Defever, Christine"
~person:"Grohmann, Bianca"
~person:"Hoffmann, Stefan"
~person:"Janssens, Kim"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Maes, Ann"
~person:"Pelsmacker, Patrick de"
~person:"Røpke, Inge"
~person:"Schillewaert, Niels"
~person:"Spence, Mark T."
~person:"Van Den Heuvel, Milan"
~person:"Verbeke, Wim"
~person:"Verhelst, Benjamin"
~person:"Welsch, Heinz"
~subject:"Befragung"
~subject:"Belgien"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"Food"
~subject:"IT-gestütztes Marketing"
~subject:"Konsumentenverhalten"
~subject:"Lebensmittelkonsum"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Nachhaltige Entwicklung"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Befragung
Belgien
Entscheidung
Entscheidungstheorie
Food
IT-gestütztes Marketing
Konsumentenverhalten
Lebensmittelkonsum
Market segmentation
Marktsegmentierung
Mode
Nachhaltige Entwicklung
Relationship marketing
Viral marketing
Consumer behaviour
30
Sustainable development
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Advertising effects
3
Brand
3
Cognition
3
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3
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3
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3
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3
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3
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3
Privater Konsum
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2
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2
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2
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2
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19
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11
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Graue Literatur
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19
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12
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12
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English
30
Author
All
Defever, Christine
Grohmann, Bianca
Hoffmann, Stefan
Janssens, Kim
Laroche, Michel
Loureiro, Sandra Maria Correia
Maes, Ann
Pelsmacker, Patrick de
Røpke, Inge
Schillewaert, Niels
Spence, Mark T.
Van Den Heuvel, Milan
Verbeke, Wim
Verhelst, Benjamin
Welsch, Heinz
Geuens, Maggie
13
Vermeir, Iris
12
Van den Poel, Dirk
10
Van Kenhove, Patrick
8
De Bock, Tine
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Pandelaere, Mario
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
De Chernatony, Leslie
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Aiking, Harry
3
Boer, Johannes de
3
Buil, Isabel
3
Canniford, Robin
3
Drennan, Judy
3
Gorton, Matthew
3
Li, Tongzhe
3
Lowe, Ben
3
Mai, Robert
3
Messer, Kent D.
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Van Kerckhove, Anneleen
3
Woisetschläger, David
3
Wright, Malcolm
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
European journal of marketing : EJM
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
34
Journal of retailing and consumer services
12
Journal of business ethics : JOBE
8
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
The journal of brand management : an international journal
6
Wirtschaftswissenschaftliche Diskussionspapiere / V
6
International journal of consumer studies
5
Journal of promotion management : JPM
5
Dresdner Beiträge zur Betriebswirtschaftslehre
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of food products marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Business & society
2
European journal of marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agribusiness : an internat. journal
1
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
Baltic journal of management
1
Central European review of economics and management : CEREM
1
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ECONIS (ZBW)
30
Showing
1
-
10
of
30
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of
brand
design on
brand
gender perceptions and
brand
preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
2
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
3
How
brand
loyal shoppers respond to three different
brand
discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
4
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
Saved in:
5
Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
Saved in:
6
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
7
Can buy me love : how mating cues influence single men's interest in high-status consumer goods
Janssens, Kim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003854179
Saved in:
8
Determinants of pro-environmental consumption : the role of reference groups and routine behavior
Welsch, Heinz
;
Kühling, Jan
- In:
Ecological economics : the transdisciplinary journal of …
69
(
2009
)
1
,
pp. 166-176
Persistent link: https://www.econbiz.de/10003923158
Saved in:
9
Are pro-environmental consumption choices utility-maximizing? : evidence from subjective well-being data
Welsch, Heinz
;
Kühling, Jan
- In:
Ecological economics : the transdisciplinary journal of …
72
(
2011
),
pp. 75-87
Persistent link: https://www.econbiz.de/10009487582
Saved in:
10
Deep habits in consumption : a spatial panel analysis using scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009713373
Saved in:
1
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