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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Defever, Christine"
~person:"Grohmann, Bianca"
~person:"Hoffmann, Stefan"
~person:"Janssens, Kim"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Maes, Ann"
~person:"Pelsmacker, Patrick de"
~person:"Røpke, Inge"
~person:"Schillewaert, Niels"
~person:"Van Den Heuvel, Milan"
~person:"Van den Poel, Dirk"
~person:"Verbeke, Wim"
~person:"Verhelst, Benjamin"
~person:"Vermeir, Iris"
~person:"Welsch, Heinz"
~subject:"Befragung"
~subject:"Belgien"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"Food"
~subject:"IT-gestütztes Marketing"
~subject:"Konsumentenverhalten"
~subject:"Lebensmittelkonsum"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Nachhaltige Entwicklung"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Befragung
Belgien
Entscheidung
Entscheidungstheorie
Food
IT-gestütztes Marketing
Konsumentenverhalten
Lebensmittelkonsum
Market segmentation
Marktsegmentierung
Mode
Nachhaltige Entwicklung
Relationship marketing
Viral marketing
Consumer behaviour
42
Belgium
8
Jugendliche
6
Youth
6
Beziehungsmarketing
5
Sustainable development
5
Theorie
5
Theory
5
Cognition
4
Estimation
4
Kognition
4
Schätzung
4
Advertising effects
3
Brand image
3
Brand management
3
Consumption theory
3
Environmental consciousness
3
Konsumtheorie
3
Lebensmittel
3
Lebensqualität
3
Markenführung
3
Markenimage
3
Quality of life
3
Risikoaversion
3
Risk aversion
3
Satisfaction
3
Social psychology
3
Social values
3
Soziale Werte
3
Sozialpsychologie
3
Umweltbewusstsein
3
Werbewirkung
3
Zufriedenheit
3
Angst
2
Anxiety
2
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8
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2
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Book / Working Paper
29
Article
16
Type of publication (narrower categories)
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Article in journal
Graue Literatur
Arbeitspapier
32
Working Paper
32
Non-commercial literature
29
Aufsatz in Zeitschrift
16
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3
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3
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Language
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English
45
Author
All
Defever, Christine
Grohmann, Bianca
Hoffmann, Stefan
Janssens, Kim
Laroche, Michel
Loureiro, Sandra Maria Correia
Maes, Ann
Pelsmacker, Patrick de
Røpke, Inge
Schillewaert, Niels
Van Den Heuvel, Milan
Van den Poel, Dirk
Verbeke, Wim
Verhelst, Benjamin
Vermeir, Iris
Welsch, Heinz
Geuens, Maggie
13
Van Kenhove, Patrick
8
De Bock, Tine
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Pandelaere, Mario
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
De Chernatony, Leslie
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Aiking, Harry
3
Boer, Johannes de
3
Buil, Isabel
3
Canniford, Robin
3
Drennan, Judy
3
Gorton, Matthew
3
Li, Tongzhe
3
Lowe, Ben
3
Mai, Robert
3
Messer, Kent D.
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Van Kerckhove, Anneleen
3
Woisetschläger, David
3
Wright, Malcolm
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
European journal of marketing : EJM
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
36
Journal of retailing and consumer services
13
Journal of business ethics : JOBE
10
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of consumer studies
6
Journal of marketing communications
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Wirtschaftswissenschaftliche Diskussionspapiere / V
6
Journal of promotion management : JPM
5
Dresdner Beiträge zur Betriebswirtschaftslehre
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of food products marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Business & society
2
European journal of marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing theory and practice
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agribusiness : an internat. journal
1
American journal of business : applying research to practice ; AJB
1
Baltic journal of management
1
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ECONIS (ZBW)
45
Showing
1
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45
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1
The effect of
brand
design on
brand
gender perceptions and
brand
preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
2
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
3
Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
Saved in:
4
Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
Saved in:
5
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
Saved in:
6
Need for closure and leisure of youngsters
Vermeir, Iris
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400483
Saved in:
7
Need for closure, gender and social self-esteem of youngsters
Vermeir, Iris
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400707
Saved in:
8
Need for closure and youngsters' leisure time preferences
Vermeir, Iris
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003089887
Saved in:
9
The dynamics of willingness to consume
Røpke, Inge
- In:
Ecological economics : the transdisciplinary journal of …
28
(
1999
)
3
,
pp. 399-420
Persistent link: https://www.econbiz.de/10001394557
Saved in:
10
Liquid wealth heterogeneity, asymmetric consumption dynamics, and myopic loss aversion
Van Den Heuvel, Milan
;
Vandermarliere, Benjamin
; …
-
2019
Persistent link: https://www.econbiz.de/10012020166
Saved in:
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