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Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris (contributor); Verbeke, Wim (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
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Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003407628
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Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris (contributor); Verbeke, Wim (contributor) - 2005
Persistent link: https://www.econbiz.de/10003243515
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Liquid wealth heterogeneity, asymmetric consumption dynamics, and myopic loss aversion
Van Den Heuvel, Milan; Vandermarliere, Benjamin; … - 2019
Persistent link: https://www.econbiz.de/10012020166
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Speaking up because it's my brand : examining employee brand psychological ownership and voice behavior in hospitality organizations
Xiong, Lina; So, Kevin Kam Fung; Wu, Luorong; King, Ceridwyn - In: International journal of hospitality management 83 (2019), pp. 274-282
Persistent link: https://www.econbiz.de/10012122098
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Investigating the impact of surprise rewards on consumer responses
Wu, Luorong; Mattila, Anna S.; Hanks, Lydia - In: International journal of hospitality management 50 (2015), pp. 27-35
Persistent link: https://www.econbiz.de/10011387907
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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Hospitality aesthetic labor management : consumers' and prospective employees' perspectives of hospitality brands
Wu, Luorong; King, Ceridwyn A.; Lu, Lu; Guchait, Priyanko - In: International journal of hospitality management 87 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012241859