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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type:"book"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
2
Beziehungsmarketing
1
Environmental consciousness
1
Kauf
1
Purchase
1
Relationship marketing
1
Sustainable product
1
Theorie
1
Theory
1
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5
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2
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2
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English
2
Author
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Laroche, Michel
Pelsmacker, Patrick de
Verhoef, Peter C.
Geuens, Maggie
13
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
De Bock, Tine
5
Pandelaere, Mario
5
Brengman, Malaika
3
Van Kerckhove, Anneleen
3
Verbeke, Wim
3
Weijters, Bert
3
Baecke, Philippe
2
Buckinx, Wouter
2
De Wulf, Kristof
2
Faseur, Tine
2
Larivière, Bart
2
Pozzi, Lorenzo
2
Schoors, Koen
2
Steenhaut, Sarah
2
Van Den Heuvel, Milan
2
Vandecasteele, Bert
2
Adams, Leen
1
Boudt, Kris
1
Briers, Barbara
1
Brunsø, Karen
1
Burez, Jonathan
1
De Cannière, Marie Hélène
1
De Houwer, Jan
1
De Man, Stefanie
1
Defever, Christine
1
Geeroms, Nele
1
Gemmel, Paul
1
Hendrickx, Hendrik
1
Huyghe, E.
1
Janssens, Kim
1
Lembregts, Christophe
1
Maes, Ann
1
Pieniak, Zuzanna
1
Poels, Geert
1
Prinzie, Anita
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of hospitality management
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
ERIM report series research in management
6
Econometric Institute research papers
1
Journal of business research : JBR
1
Journal of marketing communications
1
Research series / Erasmus Universiteit Rotterdam
1
Routledge companions
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Tinbergen Institute research series
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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ECONIS (ZBW)
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The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
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2
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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