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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Geuens, Maggie"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Schmitt, Bernd"
~person:"Verhoef, Peter C."
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
28
Belgien
6
Belgium
6
Jugendliche
4
Youth
4
Brand
3
Brand image
3
Brand management
3
Cultural identity
3
Globalisierung
3
Globalization
3
Kulturelle Identität
3
Markenartikel
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Markenführung
3
Markenimage
3
Social psychology
3
Sozialpsychologie
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2
Asia
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Beziehungsmarketing
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Electric vehicle
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Elektrofahrzeug
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Emotion
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Freizeit
2
Innovation
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International marketing
2
Internationales Marketing
2
Leisure
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2
Relationship marketing
2
Social integration
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Soziale Integration
2
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Geuens, Maggie
Laroche, Michel
Pelsmacker, Patrick de
Schmitt, Bernd
Verhoef, Peter C.
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
Pandelaere, Mario
6
Christodoulides, George
5
De Bock, Tine
5
Magnusson, Peter
5
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Hoffmann, Stefan
4
Kim, Jungkeun
4
Michaelidou, Nina
4
Weijters, Bert
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Aiking, Harry
3
Barbarossa, Camilla
3
Barnes, Bradley R.
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Boer, Johannes de
3
Brengman, Malaika
3
Drolet, Aimee
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Moons, Ingrid
3
Paas, Leonard J.
3
Røpke, Inge
3
Seo, Yuri
3
Septianto, Felix
3
Shukla, Paurav
3
Tam, Leona
3
Tanusondjaja, Arry
3
Van Kerckhove, Anneleen
3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
Marketing letters : a journal of research in marketing
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
ERIM report series research in management
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of retailing
6
Journal of retailing and consumer services
6
Journal of marketing communications
5
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
The journal of brand management : an international journal
4
Journal of marketing
3
Brand management ; Vol. 1
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Journal of service management
2
Brand management ; Vol. 3
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Econometric Institute research papers
1
Electronic commerce research
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
28
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1
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
2
A new measure of
brand
personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
3
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen
;
Faseur, Tine
;
Geuens, Maggie
-
2010
Persistent link: https://www.econbiz.de/10008821774
Saved in:
4
Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking
Kim, Seo Young
;
Schmitt, Bernd
;
Magnenat-Thalmann, Nadia
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012016690
Saved in:
5
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
6
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of
brand
success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
7
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
8
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
9
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
Saved in:
10
Special issue on Asian markets and consumers
Schmitt, Bernd
(
contributor
)
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-409
Persistent link: https://www.econbiz.de/10011312245
Saved in:
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