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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Diamantopoulos, Adamantios"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Comparison"
~subject:"Functional food"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Comparison
Functional food
Marktsegmentierung
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Viral marketing
Consumer behaviour
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15
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3
Cultural identity
3
Globalisierung
3
Globalization
3
International marketing
3
Internationales Marketing
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Kulturelle Identität
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Brand management
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Diamantopoulos, Adamantios
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Barbarossa, Camilla
2
Moons, Ingrid
2
Akter, Shahriar
1
Andrews, Taylah
1
Babu, Mujahid Mohiuddin
1
Bai, Huifeng
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of retailing and consumer services
4
Journal of electronic commerce research : JECR
2
Journal of promotion management : innovations in planning and applied research
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Challenges and trends in modern banking
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of business performance management
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of consumer studies and home economics
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
2
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1
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
2
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
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