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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~language:"eng"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Van Kerckhove, Anneleen"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Theory of preferences"
~subject:"Viral marketing"
~type_genre:"Graue Literatur"
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Konsumentenverhalten
Marktsegmentierung
Mode
Theory of preferences
Viral marketing
Consumer behaviour
5
Beziehungsmarketing
1
Cognition
1
Decision
1
Decision theory
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Eating habit
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Entscheidungstheorie
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Van Kerckhove, Anneleen
Verhoef, Peter C.
Geuens, Maggie
10
Van den Poel, Dirk
10
Vermeir, Iris
9
Van Kenhove, Patrick
8
De Bock, Tine
5
Pandelaere, Mario
5
Verbeke, Wim
3
Baecke, Philippe
2
Buckinx, Wouter
2
Faseur, Tine
2
Larivière, Bart
2
Pozzi, Lorenzo
2
Vandecasteele, Bert
2
Weijters, Bert
2
Adams, Leen
1
Briers, Barbara
1
Brunsø, Karen
1
De Cannière, Marie Hélène
1
De Houwer, Jan
1
De Wulf, Kristof
1
Defever, Christine
1
Huyghe, E.
1
Janssens, Kim
1
Lembregts, Christophe
1
Maes, Ann
1
Pieniak, Zuzanna
1
Poels, Geert
1
Prinzie, Anita
1
Roe, Keith
1
Schillewaert, Niels
1
Schoors, Koen
1
Steenhaut, Sarah
1
Van Den Heuvel, Milan
1
Vandermarliere, Benjamin
1
Vantomme, Delphine
1
Verhelst, Benjamin
1
Verstraeten, Geert
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
ERIM report series research in management
2
Econometric Institute research papers
1
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ECONIS (ZBW)
5
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The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
2
Involvement on attitude-decision consistency in a memory-based decision context
Van Kerckhove, Anneleen
;
Vermeir, Iris
;
Geuens, Maggie
-
2009
Persistent link: https://www.econbiz.de/10003936788
Saved in:
3
Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
-
2011
Persistent link: https://www.econbiz.de/10008810420
Saved in:
4
Can fat taxes and package size restrictions stimulate healthy food choices?
Huyghe, E.
;
Van Kerckhove, Anneleen
-
2013
Persistent link: https://www.econbiz.de/10010256395
Saved in:
5
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
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