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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003407628
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Predicting mail-order repeat buying : which variables matter ?
Van den Poel, Dirk (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811629
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Predicting online purchasing behavior
Buckinx, Wouter (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812651
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Implicit attitudes toward green consumer behavior
Vantomme, Delphine; Geuens, Maggie; De Houwer, Jan; … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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Why promotion strategies based on market basket analysis do not work
Vindevogel, Bernd (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002397202
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Predicting customer retention and profitability by using random forests and regression forests techniques
Larivière, Bart (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002593764
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The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert (contributor); Geuens, Maggie (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003802883
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The impact of associative advertising on personal values and behavior
Defever, Christine (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003802892
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Involvement on attitude-decision consistency in a memory-based decision context
Van Kerckhove, Anneleen; Vermeir, Iris; Geuens, Maggie - 2009
Persistent link: https://www.econbiz.de/10003936788