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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Defever, Christine"
~person:"Jiménez, Nadia"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Van Kerckhove, Anneleen"
~person:"Van den Poel, Dirk"
~person:"Verbeke, Wim"
~person:"Verhelst, Benjamin"
~person:"Verhoef, Peter C."
~subject:"Befragung"
~subject:"Cognition"
~subject:"Direct marketing"
~subject:"Direktmarketing"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"IT-gestütztes Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
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Befragung
Cognition
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Direktmarketing
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24
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Defever, Christine
Jiménez, Nadia
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schillewaert, Niels
Van Kerckhove, Anneleen
Van den Poel, Dirk
Verbeke, Wim
Verhelst, Benjamin
Verhoef, Peter C.
Geuens, Maggie
10
Vermeir, Iris
9
Van Kenhove, Patrick
8
De Bock, Tine
5
Pandelaere, Mario
5
Baecke, Philippe
2
Buckinx, Wouter
2
Faseur, Tine
2
Larivière, Bart
2
Pozzi, Lorenzo
2
Vandecasteele, Bert
2
Weijters, Bert
2
Adams, Leen
1
Alcántara-Pilar, Juan Miguel
1
Barbarossa, Camilla
1
Barrio-García, Salvador del
1
Beckmann, Suzanne C.
1
Briers, Barbara
1
Brunsø, Karen
1
Cho, Won-Joo
1
Crespo-Almendros, Esmeralda
1
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1
Darley, William K.
1
De Cannière, Marie Hélène
1
De Houwer, Jan
1
De Wulf, Kristof
1
Gwozdz, Wencke
1
Hui, Michael
1
Huyghe, E.
1
Janssens, Kim
1
Kim, Chankon
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Lee, Keun S.
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
ERIM report series research in management
2
Challenges and trends in modern banking
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Econometric Institute research papers
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing accountability for marketing and non-marketing outcomes
1
New approaches to food-safety economics : [papers presented at a Frontis Workshop on New Approaches to Food-Safety Economics, held at Wageningen, the Netherlands, 14 - 17 April 2002]
1
Sustainable consumption, ecology and fair trade
1
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
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2
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
Saved in:
3
Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
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4
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
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5
Predicting home-appliance acquisition sequences : Markov/Markov for discrimination and survival analysis for modeling sequential information in NPTB models
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003417260
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6
Involvement on attitude-decision consistency in a memory-based decision context
Van Kerckhove, Anneleen
;
Vermeir, Iris
;
Geuens, Maggie
-
2009
Persistent link: https://www.econbiz.de/10003936788
Saved in:
7
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
8
Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
-
2011
Persistent link: https://www.econbiz.de/10008810420
Saved in:
9
Predicting customer retention and profitability by using random forests and regression forests techniques
Larivière, Bart
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002593764
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10
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
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(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
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