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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Defever, Christine"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Verhoef, Peter C."
~subject:"Entscheidung"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Präferenztheorie"
~subject:"Theory of preferences"
~subject:"Viral marketing"
~subject:"Werbepsychologie"
~type_genre:"Graue Literatur"
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Entscheidung
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Marktsegmentierung
Mode
Präferenztheorie
Theory of preferences
Viral marketing
Werbepsychologie
Consumer behaviour
4
Beziehungsmarketing
1
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Kauf
1
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Defever, Christine
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schillewaert, Niels
Verhoef, Peter C.
Geuens, Maggie
10
Van den Poel, Dirk
10
Vermeir, Iris
9
Van Kenhove, Patrick
8
De Bock, Tine
5
Pandelaere, Mario
5
Van Kerckhove, Anneleen
3
Verbeke, Wim
3
Baecke, Philippe
2
Buckinx, Wouter
2
Faseur, Tine
2
Larivière, Bart
2
Pozzi, Lorenzo
2
Vandecasteele, Bert
2
Weijters, Bert
2
Adams, Leen
1
Briers, Barbara
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Brunsø, Karen
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De Cannière, Marie Hélène
1
De Houwer, Jan
1
De Wulf, Kristof
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Huyghe, E.
1
Janssens, Kim
1
Lembregts, Christophe
1
Maes, Ann
1
Pieniak, Zuzanna
1
Poels, Geert
1
Prinzie, Anita
1
Roe, Keith
1
Schoors, Koen
1
Steenhaut, Sarah
1
Van Den Heuvel, Milan
1
Vandermarliere, Benjamin
1
Vantomme, Delphine
1
Verhelst, Benjamin
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
ERIM report series research in management
2
Econometric Institute research papers
1
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ECONIS (ZBW)
4
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The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
2
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
3
The impact of associative advertising on personal values and behavior
Defever, Christine
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802892
Saved in:
4
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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