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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Defever, Christine"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Pieniak, Zuzanna"
~person:"Schillewaert, Niels"
~person:"Van den Poel, Dirk"
~person:"Verbeke, Wim"
~person:"Verhoef, Peter C."
~subject:"Belgien"
~subject:"Direct marketing"
~subject:"Direktmarketing"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Relationship marketing"
~type_genre:"Graue Literatur"
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Belgien
Direct marketing
Direktmarketing
Entscheidung
Entscheidungstheorie
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Relationship marketing
Consumer behaviour
17
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Defever, Christine
Laroche, Michel
Pelsmacker, Patrick de
Pieniak, Zuzanna
Schillewaert, Niels
Van den Poel, Dirk
Verbeke, Wim
Verhoef, Peter C.
Geuens, Maggie
13
Vermeir, Iris
12
Van Kenhove, Patrick
8
De Bock, Tine
5
Pandelaere, Mario
5
Van Kerckhove, Anneleen
3
Baecke, Philippe
2
Buckinx, Wouter
2
Faseur, Tine
2
Larivière, Bart
2
Pozzi, Lorenzo
2
Vandecasteele, Bert
2
Weijters, Bert
2
Adams, Leen
1
Briers, Barbara
1
Brunsø, Karen
1
De Cannière, Marie Hélène
1
De Houwer, Jan
1
De Wulf, Kristof
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Huyghe, E.
1
Janssens, Kim
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Lembregts, Christophe
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Maes, Ann
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Poels, Geert
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Prinzie, Anita
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Roe, Keith
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Schoors, Koen
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Van Den Heuvel, Milan
1
Vandermarliere, Benjamin
1
Vantomme, Delphine
1
Verhelst, Benjamin
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
ERIM report series research in management
2
Econometric Institute research papers
1
Source
All
ECONIS (ZBW)
17
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1
Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
Saved in:
2
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
Saved in:
3
Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
Saved in:
4
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
5
Predicting home-appliance acquisition sequences : Markov/Markov for discrimination and survival analysis for modeling sequential information in NPTB models
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003417260
Saved in:
6
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
7
Predicting customer retention and profitability by using random forests and regression forests techniques
Larivière, Bart
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002593764
Saved in:
8
Deep habits in consumption : a spatial panel analysis using scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009713373
Saved in:
9
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
10
The impact of associative advertising on personal values and behavior
Defever, Christine
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802892
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