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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
2
Automotive industry
1
Early Adoption Target Markets
1
Eco-Friendly Functional Food
1
Ecological care
1
Electric car adoption
1
Electric power industry
1
Electric vehicle
1
Elektrizitätswirtschaft
1
Elektrofahrzeug
1
Food
1
Functional food
1
Funktionelle Lebensmittel
1
Green self-identity
1
Kfz-Industrie
1
Kraftfahrzeug
1
Lebensmittel
1
Market segmentation
1
Moral obligation
1
Motivational Drivers and Barriers of Adoption
1
Motor vehicle
1
Personal values
1
Social values
1
Soziale Werte
1
Spirulina-Enhanced Food
1
Target group
1
Zielgruppe
1
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Aufsatz in Zeitschrift
Aufsatz im Buch
3
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3
Arbeitspapier
2
Article in journal
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
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English
2
Author
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Hoffmann, Stefan
4
Aiking, Harry
3
Boer, Johannes de
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Røpke, Inge
3
Welsch, Heinz
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Asche, Frank
2
Axsen, Jonn
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Bergh, Jeroen C. J. M. van den
2
Binder, Martin
2
Blackhurst, Michael F.
2
Blankenberg, Ann-Kathrin
2
Bronnmann, Julia
2
Brooks, Jeremy S.
2
Cai, Zhen
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Cordes, Christian
2
Ek, Kristina
2
Gorton, Matthew
2
Grebitus, Carola
2
Hille, Stefanie Lena
2
Jackson, Tim
2
Kecinski, Maik
2
Koo, Yoonmo
2
Kühling, Jan
2
Lasarov, Wassili
2
Mazzocchi, Mario
2
Moons, Ingrid
2
Nayga, Rodolfo M.
2
Nonhebel, Sanderine
2
Ricci, Elena Claire
2
Soler, Louis-Georges
2
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
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ECONIS (ZBW)
2
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The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
2
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
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