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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Diallo, Mbaye Fall"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pandelaere, Mario"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand"
~subject:"Cultural identity"
~subject:"Eco-Friendly Functional Food"
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Brand
Cultural identity
Eco-Friendly Functional Food
Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
12
Brand image
3
Globalisierung
3
Globalization
3
Markenimage
3
Angst
2
Anxiety
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Brand management
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International marketing
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Internationales Marketing
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Kulturelle Identität
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Prevention
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Psychology of advertising
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Comparison
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1
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Diallo, Mbaye Fall
Laroche, Michel
Loureiro, Sandra Maria Correia
Pandelaere, Mario
Pelsmacker, Patrick de
Verhoef, Peter C.
Geuens, Maggie
11
Van den Poel, Dirk
10
Vermeir, Iris
9
Van Kenhove, Patrick
8
De Bock, Tine
5
Magnusson, Peter
5
Christodoulides, George
4
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Barnes, Bradley R.
3
Michaelidou, Nina
3
Van Kerckhove, Anneleen
3
Verbeke, Wim
3
Wang, Cheng Lu
3
Baecke, Philippe
2
Balabanis, George
2
Buckinx, Wouter
2
Craig, C. S.
2
Faseur, Tine
2
Ge, Jiaye
2
Guzman, Francisco
2
Han, C. M.
2
Larivière, Bart
2
Maher, Amro A.
2
Martín Martín, Oscar
2
Matarazzo, Michela
2
Monkhouse, Lien Le
2
Mooij, Marieke K. de
2
Moon, Byeong-joon
2
Palihawadana, Dayananda
2
Papadopoulos, Nicolas G.
2
Pozzi, Lorenzo
2
Schlegelmilch, Bodo B.
2
Seo, Yuri
2
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Analyzing the cultural diversity of consumers in the global marketplace
International marketing review
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
40
Journal of retailing and consumer services
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of retail & distribution management
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
ERIM report series research in management
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
4
The journal of brand management : an international journal
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
International journal of consumer studies
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail and distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
Econometric Institute research papers
1
Electronic commerce research
1
EuroMed journal of business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
12
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1
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
2
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
3
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
4
The impact of associative advertising on personal values and behavior
Defever, Christine
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802892
Saved in:
5
Exploring the impact of fear appeals on the prevention of shoplifting
De Bock, Tine
;
Vermeir, Iris
;
Pandelaere, Mario
;
Van …
-
2010
Persistent link: https://www.econbiz.de/10003937212
Saved in:
6
Are all units created equal? : the effect of default units on product evaluations
Lembregts, Christophe
;
Pandelaere, Mario
-
2012
Persistent link: https://www.econbiz.de/10009664969
Saved in:
7
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
8
How to make a 29% increase look bigger : numerosity effects in option comparisons
Pandelaere, Mario
;
Briers, Barbara
-
2011
Persistent link: https://www.econbiz.de/10009008499
Saved in:
9
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
10
Exploring the impact of fear appeals on the prevention of shoplifting
De Bock, Tine
;
Vermeir, Iris
;
Pandelaere, Mario
;
Van …
-
2010
Persistent link: https://www.econbiz.de/10008821751
Saved in:
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