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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"The impact of theory on representations of the consumer and the marketing organisation"
~person:"Arnould, Eric J."
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Cultural identity"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Cultural identity
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Retail trade
Werbewirkung
Consumer behaviour
4
Marketing theory
3
Marketingtheorie
3
Market research
2
Belgien
1
Belgium
1
Comparison
1
Denmark
1
Dänemark
1
Electric vehicle
1
Elektrofahrzeug
1
Environmental consciousness
1
Frauen
1
Italien
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Italy
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Scientific method
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Umweltbewusstsein
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Wissenschaftliche Methode
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Aufsatzsammlung
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Arnould, Eric J.
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Thompson, Craig J.
2
Alcántara-Pilar, Juan Miguel
1
Arnould, Erich J.
1
Barbarossa, Camilla
1
Bargh, John A.
1
Barrio-García, Salvador del
1
Beckmann, Suzanne C.
1
Crespo-Almendros, Esmeralda
1
Danbury, Annie
1
Dobscha, Susan
1
Gwozdz, Wencke
1
Hill, Ronald Paul
1
Jiménez, Nadia
1
Mady, Tarek T.
1
Manrai, Ajay K.
1
Manrai, Lalita A.
1
Moons, Ingrid
1
Mortimer, Kathleen
1
Palazzo, Maria
1
Porcu, Lucia
1
San-Martín, Sonia
1
Siano, Alfonso
1
Zaltman, Gerald
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Analyzing the cultural diversity of consumers in the global marketplace
The impact of theory on representations of the consumer and the marketing organisation
Legends in consumer behavior
12
Consumer behavior analysis : (a) rational approach to consumer choice
4
Cross-cultural and critical perspectives on brands
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Measuring and managing brands
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Beyond sustainability
2
Brand management ; Vol. 2
2
Consumer culture theory
2
Country of origin effect : looking back and moving forward
2
Cutting edge international research
2
Electronic retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
The why of consumption : contemporary perspectives on consumer motives, goals and desires
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : defining the field
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Customer Experience : Forum Dienstleistungsmanagement
1
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ECONIS (ZBW)
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The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
2
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
3
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
4
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
Saved in:
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