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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~language:"eng"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Belk, Russell W.
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Alcántara-Pilar, Juan Miguel
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Barbarossa, Camilla
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Barrio-García, Salvador del
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Analyzing the cultural diversity of consumers in the global marketplace
Legends in consumer behavior
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Consumer behavior analysis : (a) rational approach to consumer choice
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Routledge companions in business, management and accounting
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The Routledge companion to identity and consumption
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The impact of theory on representations of the consumer and the marketing organisation
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Transformative consumer research for personal and collective well-being
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Beyond sustainability
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Country of origin effect : looking back and moving forward
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Cross-cultural and critical perspectives on brands
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Marketing and multicultural diversity
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The SAGE handbook of marketing theory
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Brand management ; Vol. 4
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Challenges and trends in modern banking
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Contemporary consumer culture theory
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Critical marketing : issues in contemporary marketing
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E-business : state of the art of ICT based challenges and solutions
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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Handbook of Islamic marketing
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of research on international advertising
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Handbook of strategic e-business management
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International advertising and communication : current insights and empirical findings
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Macroeconomics and beyond : essays in honour of Wim Meeusen
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Marketing management : a cultural perspective
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Research in consumer behavior
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Routledge frontiers in the development of international business, management and marketing
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SpringerLink / Bücher
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Sustainable consumption, ecology and fair trade
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The Cambridge handbook of psychology and economic behaviour
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The Routledge companion to contemporary brand management
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The Routledge companion to creativity
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The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
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