Showing 1 - 10 of 46
The health of an economy depends, no doubt, by the dynamic of SME sector andtheir level success on the domestic and international markets.Our work aims a PESTLE analysis of the Romanian SME sector after 2008 year when theywere felt the effects of the global financial crisis and to emphasize the...
Persistent link: https://www.econbiz.de/10009395323
Marketing in its hypostasis: optical and economic design, practice science andart, it appears and develops in the context of a competitive economy, as a necessity ofbusiness success. These considerations and not only determined us researching its directsteps: business to business, and to...
Persistent link: https://www.econbiz.de/10009395324
The sustainable development of the local communities represents a rathersensitive topic, that incorporates and integrates elements related to the both concepts:‘sustainable development‘, respectively ‘local communities‘. If an amount of marketing isadded, things tend to become more...
Persistent link: https://www.econbiz.de/10009395338
This paper approaches the problems regarding the satisfaction of bank servicesconsumers in the context in which the market concerning these services is characterized by astrong competition between the providers of these services on one hand and by increasing theconsumers‘ demands and...
Persistent link: https://www.econbiz.de/10009395341
In the context of a diversified financial market, companies have identifiedseveral opportunities, including the leasing, which offers the possibility of using goods andequipments, from the most modern ones, without charging the financial management with theweight of a purchase that an...
Persistent link: https://www.econbiz.de/10010555224
Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a...
Persistent link: https://www.econbiz.de/10010838710
Organizations design marketing communication campaigns by using both the‘traditional‘ (press, radio, television, outdoor) and/or direct media (mail, telephony, mobiletelephony, and the internet),in order to attract the consumers and determine them to buy or beinterested in the company's...
Persistent link: https://www.econbiz.de/10010838725
Tourism could be one of the most important factor in sustainable development. Theaim of this paper is to find the opinion of public authorities regarding the toursim deveoplment andpromotion in Alba County. A qualitative research was conducted among experts in toursim fromAlba County Council....
Persistent link: https://www.econbiz.de/10010838740
The purpose of the present paper is to describe and apply discriminant analysis withina relationship marketing context. The paper is structured into two parts; the first part contains aliterature review regarding the value chain concept and the dimensions it is built on, while thesecond part...
Persistent link: https://www.econbiz.de/10010838745
This study examines the green purchase intentions of Romanian consumers. Thepurpose of this paper is to identify major factors that affect Romanian consumers' greenpurchasing behaviour . Variables that influence purchasing decisions considered in the study are:Perceived Product Price, Perceived...
Persistent link: https://www.econbiz.de/10010838751