I know half the money I spend on advertising is wasted, I just don’t know which half joked John Wanamaker, who created the first department store in 1876 [15]. In spite of the passageof time Wanamaker’s saying is still in force. However, it may change soon thanks to coming intobeing of new...

Romania represent in last years for en detail retail a stage with big transformations.New retail formates has imbued on romanian retail. Such as,from a market on launching level,Romania has changed faster into a market with a special dynamic for modern retail.The market growing, the operatores...

ABSTRACT : In this paper we will approach another qualitative marketing research type based ona new relation – from laboratory to reality . In fact believe and do not research is an oldsaying stepped out of the marketing specialists’ vocabulary. The increased competition and thequick...

This paper approaches aspects regarding consumer preferences for cultural tourismservices and museum tours. The objectives of the current study aim to know the current interest fordifferent types of tourism, to determine the visiting frequency of the National Museum ofUnification by Romanian...

The purpose of the paper is to propose a set of research perspectives for therelationship marketing theory. A comprehensive literature review is undertaken which entails threedifferent understandings of relationship marketing. First, relationship marketing is considered as amarketing strategy...

The number of internet users is continuously expanding, and the number of people with apersonal blog is rising in a vertiginous rate from one year to the next. In this context, the BlogMarketing is starting to play an important part within the marketing strategies...

The study of consumer behavior determines an adequate knowledge of the concepts, ofthe tourism communication system, the steps necessary for research, information and influencingfactors: needs and desires, personality, lifestyle, attitudes and preferences of consumers. This workanalyzes the...

The present article highlights the main aspects concerning consumer perceptiontowards mobile marketing campaigns. The qualitative research conducted by the authorscomplete their earlier findings regarding future trends of mobile marketing and mobile media.For the Romanian market, mobile...

Positioning a company on the market by the usage of brands is defined as the act ofdesigning the supply and its image on the market, so as to occupy a distinct place in the minds of theirtarget audience. The role of positioning in developing marketing strategy to differentiate products...

Over the last years many countries have turned into real service economies. As aresult the strategic importance of purchasing services has increased. This article aims topresent the complexity of the process of buying services. The article begins with findings fromthe literature review regarding...