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~isPartOf:"Annales de sciences économiques appliquées"
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Mise sur pied d'une campagne de publicité et conception du rôle de l'agence de publicité
Derbaix, Christian
- In:
Annales de sciences économiques appliquées
33
(
1977/78
)
3
,
pp. 39-62
Persistent link: https://www.econbiz.de/10002078332
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Dependability of the classical procedure used to validate linear compensatory multi-attribute models
Bultez, Alain
;
Derbaix, Christian
- In:
Annales de sciences économiques appliquées
38
(
1982
)
1
,
pp. 149-170
Persistent link: https://www.econbiz.de/10001967281
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