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THE IMPLICATIONS OF MARKETING ACTIVITY IN RISK ANALYSIS, CORE ELEMENT OF LENDING POLICY TO COMMERCIAL BANKS
Florin-Mihai, Magda
- In:
Annals - Economy Series
2
(
2013
)
April
,
pp. 186-196
In the present financial context first affected by the lack of trust generated by the important bankruptcies in the USA and secondly by the global economic crisis, financial institutions are more than ever focused on applying market research, customer segmentation procedures and based upon them...
Persistent link: https://www.econbiz.de/10010842718
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STRATEGIC ALTERNATIVES RELATED TO MARKET DEMAND
NEAMTU, LIVIU
;
NEAMTU, ADINA CLAUDIA
- In:
Annals - Economy Series
6
(
2014
)
December
,
pp. 255-259
products (differentiation), better products (
positioning
), faster products sold (focusing) and cheaper products (cost …
Persistent link: https://www.econbiz.de/10011156884
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