-sized enterprises can use modern management methods in planning the marketing activity. Using modern methods of management are … significant role within the marketing activities’ development for marketing specialists, namely: management by objectives …, management by budgets, management by projects, and management by product. The high degree of understanding and using the above …

achieve success, with the third party, the consumers. Usually, the shopping mall management is formed for satisfying the … indicators specific to retail management (the start-up margin, the constant margin, the gross margin, the percentage rebate etc …